7 Store Layout Mistakes Retailers are Making

Is your store layout too confusing for shoppers? Learn where retailers go wrong — These 7 mistakes are easy to make, and also easy to fix….

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Why Customer Flow Matters in Store Design

Retailers that design their stores with customer flow in mind have a stronger chance to grow sales and build loyalty. Here’s why it matters….

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Creating an Experiential Destination by Retail Type using the 4 Pillars of Customer Engagement [Part 3]

Whether you own a big box chain or a specialty retail store, experiential destinations are the future. Customers want hands-on, unique experiences — something that cannot be purchased…

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What are the Different Retail Store Types?

Retail store formats can vary widely depending on what you sell and who you sell to. Learn the different retail store types in this brief overview….

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Real-Life Applications of the Four Pillars of Customer Engagement [Part 2]

It’s an exciting time for brick-and-mortar stores. As the whole retail experience evolves, large companies are beginning to recognize the benefits of the “town center” concept. Based on…

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The Four Pillars of Experiential Retail [Part 1]

In recent years, thousands of brick-and-mortar shops have closed. Is the end of the line for traditional retail near? It’s easy to get caught up in doomsday scenarios,…

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The Ultimate Guide to Designing an Engaging Retail Store Layout

Learn the most effective ways to design a retail layout that enhances the customer shopping experience….

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Worksheet: Project Scope

What is a project scope? A project scope is a way to set boundaries on your project and define exactly what goals, deadlines, and project deliverables you’ll be…

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Leveraging Visual Merchandising: 3 Tips to Connect and Capture Shopper’s Attention

Retailers confront a significant issue in today’s always-connected, information-rich world: a consumer’s brain can only hold so much information before it becomes overloaded. People’s attention spans are limited,…

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How to Use Impulse Displays: A Guide for Store Planners

Webster’s dictionary defines impulse as “a sudden, spontaneous inclination or incitement to perform a usually unpremeditated action.” As humans, we tend to plan our actions, purchases, and decisions….

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