How to Use Color to Improve Sales In Your Store

The link between color and psychology has long been recognized: red, symbolizing danger and excitement; yellow, confidence and wealth; blue, efficient, professional, and dependable. Brands use colors to…

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General Merchandise

How to Increase Sales with Visual Merchandising

Even with online sales steadily increasing, visual merchandising is still a dominant strategy for capturing sales. Inspiring and creative visual displays can increase product turnover, strengthen your brand…

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General Merchandise

13 Tricks for Eye-Popping Halloween Displays

Over the decades, Halloween has become an ever-larger cultural event. Today, it offers frighteningly elaborate festivities for people of all ages. And, for retailers, it’s become a weeks-long…

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Seasonal Retail

3 Lessons Retailers Can Learn from Joanna Gaines

3 Lessons Retailers Can Learn from Joanna Gaines Joanna Gaines has a distinct style that is all her own. Magnolia Market is much more than just a store;…

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Live Goods & Floral General Merchandise

5 Tips for Better In-Store Product Visibility

Today’s retailers have to compete for the attention of buyers. When setting up your retail store with retail store fixtures, keep in mind that shoppers are easily distracted….

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General Merchandise

Little Black Display: Exploring Color to Showcase Product

Retail sales is a never-ending game of “gotcha.” Each retailer — whether a storefront business or an online outlet — is competing with each other to catch the…

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General Merchandise

Get the Audience Laughing: Incorporating Humor Into Retail Displays

For many customers, direct selling is a turnoff. They want to walk into your store without being pushed to buy anything. They also don’t want to feel like…

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General Merchandise

5 Ways Point of Sale Displays Can Pull in More Traffic

As more retail stores have to upgrade their marketing tactics to attract today’s shopper, it’s clear that the point of sale (POS) is one of the most important…

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A Better Way To Do Clearance Tables

The words “clearance sale” can send a shopper’s heart into a flutter. It means some great deals are waiting to happen. The same two words hold a different…

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General Merchandise

The Difference Between Merchandising Presentation and Visual Merchandising

Product placement and displays play a vital role in retail design. These strategic techniques can ultimately be the difference between making a sale or not. Both merchandising placement…

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General Merchandise
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