Semi-Permanent P.O.P Display
Client: Greek Occasions
Vision:
Establish an elevated P.O.P. solution to be used at Barnes and Noble College stores nationwide and in future partnerships.
Project Scope:
The project scope demanded that the P.O.P. display showcased Greek Occasion’s innovative line of fraternity and sorority branded party supplies and met the following requirements:
- A semi-permanent fixture that was durable, easy to move, and would last for years.
- Easy integration of branded boxes that could accommodate various products including plates, cups, napkins, candles, and gift baskets.
- Various sized displays that would scale based on store size. The one-sized box needed to integrate with all display configurations.
Results:
- Semi-permanent P.O.P. displays provided a polished product presentation that extended beyond the 3 to 6 month lifespan of traditional cardboard displays. In turn, providing a cost-effective alternative to throw-away displays that are easily damaged.
- Semi-permanent P.O.P. displays allow store planners to take the guesswork out of layouts and planograms by negating temporary displays that are constantly changing.
