Expand the Sales Floor

Client: Circle K

Vision:

Expand the sales floor by utilizing a front porch strategy at gas stations and convenience stores.

Project Scope:

The project scope demanded that the outdoor merchandising displays met the following requirements:

• Durable displays that could accommodate heavy bulky items.

• Ability to incorporate signage for promotional or pricing messages.

• A display roll-out program that could be sized up or down depending on the needs of individual store locations.

• Promotes shoppability of products.

• Cost-effective design solutions to accommodate the budget.

Results:

• SPC Retail successfully rolled-out over more than 2,000 outdoor programs across seven Circle K divisions in 42 states and throughout Canada.

• Our kit-of-parts system provides flexibility for future growth and evolution of merchandising needs for years to come.

• The modified 3-Step display allowed for slide in signage to inform customers of promotions.