Keeping displays looking great, stocking the best merchandise and making sure customers always leave happy can be difficult when you’re dealing with live goods. Maintaining a successful independent garden center requires a different approach than running a chain store. The following are the biggest challenges facing independent garden centers and ways your business can overcome them.
Weather can often be unpredictable and can easily damage displays. The spring season can be one of the rainiest times of the year. The fall and winter can also pose challenges if choosing to store displays outside with snow, ice, and temperatures that drop dramatically at night.
Keeping your customers interested and coming back on a regular basis is an ongoing challenge. Competition is becoming more intense as an increasing number of large-scale retailers and online businesses sell lawn and garden supplies. It’s crucial to stay one step ahead of your competition.
Maintaining high-quality equipment and displays can take a large chunk out of your operating budget. This can include not just the initial purchase, but keeping them looking new and clean.
According to Greenhouse Management, labor is one of your biggest costs in the garden business. Setting up displays as well as making sure they are safe and functioning properly can be time consuming for employees. This can keep your employees from spending time working directly with customers.
Television advertising, glossy catalogs and interactive websites can all be costly methods to promote your products. Marketing budgets, especially for small, independent retailers, are usually limited.
To keep your garden center as attractive and customer-friendly as possible you need a wide range of high-quality displays that are sturdy, versatile and easy to assemble. SPC Retail offers durable displays made of recycled plastics that can be assembled without any tools. This means you’re not only going to have strong, beautiful displays that attract customers, but you’ll have products that are environmentally friendly. Contact SPC Retail for more information.