Clearance Tables: A Better Way to Sell
Did someone say, SALE?! There’s nothing better than when your favorite products are marked down! The phrase “on-sale” is enough to make any shopper come running. So why are retailers still considering folding tables as a display solution? No matter what’s trending right now, folding tables will never be in.
Too often, the clearance table display is a solitary table with sale items piled on, in no particular order, under a bland “clearance” sign. A few shoppers poke through the offered items, and in doing so, leave them in an even greater disarray than before. Before you know it, you have an eyesore that subsequent shoppers barely give a second glance.
As a retailer, your job is to present merchandise in a way that catches the attention of customers to boost sales. Folding tables look unprofessional to even the most undiscriminating of customers and will detract from your overall brand. With the proper display solution, shoppers are more likely to spend time browsing your aisles for the perfect deal. You don’t want an unstable folding table getting in the way of profits, do you? Believe us when we tell you, there’s a much better way to do clearance tables!
A Better Way to Do Clearance Tables
Here are a few tips to get you started in choosing the right clearance display for your merchandising needs!
1. Avoid single-level merchandising.
If your clearance table has become a wasteland of neglected products, consider upgrading to a display that has space for stacking products in an attractive, orderly fashion. Varying shelf heights gives the display an interesting appeal and allows for more inventive arrangements of the items themselves.
2. Go mobile for easy resets
Caster wheels make the entire display mobile so it can be easily moved to different locations in the store. This is perfect for switching out seasonal displays or giving your layout a quick refresh to keep customers interested. Retailers can also line up a variety of these displays to make an entire aisle of bargains.
3. Choose displays that offer graphic integration options
Branding is everything when it comes down to the sale of a product. Graphic integration enables retailers to conveniently rebrand displays to coordinate with seasonal themes, such as Christmas, Back-to-School, Black Friday, or clearance sales.
4. Look for displays that feature no-tool assembly
A clearance display is typically temporary, so it must be set up and taken down quickly. There are many options that are just as convenient as folding tables yet much more appropriate for a retailer. Choose a display that doesn’t require tools for assembly, is lightweight, and can be easily stored when not in use.
Re-energize Your Displays
At SPC Retail® we specialize in versatile retail displays made from post-consumer recycled plastics that are perfect for indoor and outdoor merchandising. Over the past 40 years, we’ve helped a wide range of retailers from grocery to C-store to garden centers implement effective merchandising strategies. If you’re ready to ditch the folding table, get in touch with a member of our Design Lab team for a free, no-obligation, complimentary layout and design!