Versatility on the Retail Floor
Client: Venezia Garden Center
Vision:
Venezia Garden Center is in the fickle northwest climate where seasons are quick to change, and therefore product needs to be constantly rotated. Operating as a full-service IGC, Venezia needed a solution that gave them the ability to quickly and easily rearrange their retail space.
Project Scope:
The project demanded that the displays showcase potted plants, flats, and pottery while meeting the following requirements:
- Durable and long-lasting displays that could stand up to a changing climate.
- Versatile and modular displays that could transition to accommodate product changeout.
- Lightweight and mobile displays for flexibility to change the layout as product sells.
Results:
- By using sturdy display tables that can be easily broken down and set up, Venezia can have exactly as much product on the sales floor as needed.
- In the Venezia says customers have noticed an improvement in the “flow” and navigation of the store. They also mentioned that their annual sales have also continued to increase since switching to SPC Retail displays.
