Tilt-Tops Displays Revitalize GFS Produce Program
Product Case Study: Tilt-Tops
Finding the right angle is for more than just writers, retailers need a good angle for displaying their products. What better method than through the use of tilt-top displays? Unlike flat displays, tilt-tops are dynamic displays that enhance the customer shopping experience. Utilizing visual merchandising (VM), they draw attention to key products on top shelves and then allow the eye to flow down the display for the rest of the products, generating shopping engagement organically.
In a case study at Gordon Food Service (GFS), SPC Retail store fixtures were a perfect solution to a VM issue, offering multi-shelved tilt-tops that created consistency and stability for the store’s image.
How Do Tilt Tables Work for Retailers?
Retailers and grocers must know how to place their products. VM is all about creating a spotlight effect on your products to increase sales and affect purchase behavior. Tilt-tops can emphasize a simple display, making it an instant focal piece. Consider the appeal shoppers have in the produce section of a grocery store when they see an organized tilt-top display budding with shiny red, green and yellow apples just ripe for the picking.
Rather than using a standard table that holds products below eye level and creates shadow on the merchandise, highlight product attributes through pyramid-style organization. The angled, taller displays even provide additional support for heavier produce for merchants that want to showcase their displays. They’re also exceptional solutions for businesses that want to display boxed items like shoes, while lower shelves serve as secret storage for convenient restocking.
Because customers want to shop without being prompted to buy anything, point-of-purchase (P.O.P) displays can subtly tempt them to last-minute items, so nothing is forgotten. Pop-up displays like tilt-tops showcase items to get shoppers’ attention as they rely on visual merchandising for effective store strategies. Tilt-tops in the storefront can showcase seasonal merchandise and small high-margin items, while displays in store rear can prompt customers to travel through the entire store.
As with any display, there are certain limitations regarding weight restrictions on the tilt-tops. Overflowing the shelves can cause bowing and an unnatural look to the display. Despite minor limitations, compared to many of our competitors, SPC tilt-tops offer metal reinforce bars underneath the plastic for additional strength and wheel options for ease of mobility. Further, unlike wooden tilt-tops our plastic materials will last for years with no virtual wear and tear.
Tilt-Tops in Use
In a case study of tilt-tops at work SPC partnered with Gordon Food Service (GFS) to find the best display solution. The well-known and reputable store needed displays that were more consistent, cost-effective and durable than the bins and wooden pallets they had previously used. GFS wanted to update its stores’ produce fixtures in 2014 because of inconsistencies with cost-ineffective displays that were flimsy, easily damaged and immobile. More than anything, GFS wanted to implement a clean look across their stores that would successfully serve them in years ahead.
SPC Retail worked with GFS to provide the perfect solution. Compared to the wooden islands and slanted frames with plastic bins they were using, SPC tilt-tops allowed for multiple products to be shown on one display. Through collaborative efforts, tilt-top focal points emerged in their store creating a more concise look and organizing produce for customers. The solution allowed for mobility, a uniform look, and strong modular displays that supported a variety of merchandise.
As of 2017, all GFS stores have successfully launched tilt-top table displays. Their ability to adapt the displays to a
variety of products even solved the cost concerns, reducing spending on display replacements. Managers are now able to add to existing displays by adding additional displays to the end of the run.
SPC is the solution to a problem. In this case, tilt-top displays fulfilled a need to better display produce with a consistent store visual while providing stability for heavy produce like apples, potatoes, etc.
The SPC Difference
“The fixtures are very easy to build, providing a clean look, are extremely durable, easy to clean, and flexible, providing many size options, but keeping a uniform look and feel. An area that we feel SP went above and beyond was in the creation of installation directions. In addition to providing written directions, SP met us at a store and videotaped step by step instructions so that our store managers could watch the display being built, which answered many of their questions up front, removing the delay and burden of sending messages to the home office and waiting for a response.” Scott, GFS (From the notes of Matt Bennet, SPC Sales).
SPC Retail offers tiered stands, greenhouse benching products, plastic display tables and display stands (racks). Made from 100-percent recycled plastic. Our featured tilt-top displays on the website size at:
With a variety of other size options available upon further customer request, we can customize to fit your needs. SPC Retail has helped numerous grocery clients and retailers who are satisfied with their retail display solutions. These displays can be a solution for your store as well!
SPC Retail offers tilt top displays, not as replacement displays, but to showcase featured products throughout the store. These angled displays give an appealing flow to displayed items and are pleasing to the eye versus flat displays that are unnatural or standard tables. As tilt-top displays are cost-efficient, these visual displays draw increased foot traffic which in turn raises ROI. Visit SPC Retail today.