With the ever-changing challenges posed by protecting shoppers’ and workers’ health, retailers are constantly asking how stores need to shop or look this year, and if our current reality is the new normal. How you prepare for the upcoming selling seasons is going to be important….
With stay-at-home orders mostly behind us, the social distancing requirement of a 6-foot perimeter between everyone is still a continuing reality. This may mean that retailers will need…
Retailers need to capitalize on the opportunity to prove that they are worth the time and money consumers spend with them. Taking the time to ensure that your storefront and front porch areas reflect that thoughtfulness is the first step in creating a great first impression with customers….
The front of your store is a billboard to what awaits customers inside. The environment you create in your front porch needs to be able to hook customers from far beyond the parking lot. Turn your unused outdoor retail space into a profitable revenue stream worthy of pulling in shoppers with these two proven strategies….
“Traditional retail is dead,” everyone says. “E-commerce is the future.” But this couldn’t be further from the truth. Despite the explosion of digital, shoppers still favor brick-and-mortar over…
Your business is a team effort. The process of moving markers and getting first downs, of inching your way towards your profit goals needs everyone. Imagine it’s third…
The goal of using visual merchandising is to convince your customers to purchase your products or services. A large part of your displays will involve using retail fixtures…
The link between color and psychology has long been recognized: red, symbolizing danger and excitement; yellow, confidence and wealth; blue, efficient, professional, and dependable. Brands use colors to…
Millennials are projected to overtake Baby Boomers as the primary adult buying group in the United States in 2019. The future of retailing is closely dependent on their…
Over the decades, Halloween has become an ever-larger cultural event. Today, it offers frighteningly elaborate festivities for people of all ages. And, for retailers, it’s become a weeks-long…