Hydro Grow Room is a small chain with three stores serving the new and emerging market of hydroponic and organic grow supplies and implements. Hydro Grow specializes in having a large selection, bulk sizes and the hard to find items sought after by organic farm enthusiasts. In moving to a larger store, they found they needed heavy duty, mobile gondola displays that are adaptable to an expanding product mix, frequent change outs, and educational demos conducted by staff. The owners also had a goal to build a recognizable brand and business model that could be rolled out to future stores and long term growth via franchise partnerships.
We collaborated with the Hydro Grow Room owners and outlined a project scope and directive for the new store environment and fixture requirements, including: lineal footage, product size/type, traffic flow, site lines, heights and merchandise presentation vision, goals and objectives. We used loose sketches to present a store layout and ideas for a completely new all plastic gondola display system. All of the displays we recommended were mobile, heavy duty and made from our standard kit of parts. In making modifications to a few of our apparel display designs, we created a Power Tower demo display and a cash wrap counter display for the store. The Hydro Grow team has already changed the store layout several times to keep their store and shopping experience fresh and open for events and our displays made the change out, fast and easy.
The Hydro Grow Room owners are preparing to open a fourth store and has asked SPC Retail to assist them once again with the store planning & layout and all of the displays that make up nearly all of the in-store fixtures used in-store.