Take a minute and think back to your grade school English class where the teacher taught you that every paper needs to have a hook, line, and sinker. Do you remember how the trickiest part was coming up with the hook? You learned that without the hook to pull the reader in and persuade them to continue reading, the work you put into writing the perfect paper wouldn’t matter. This theory applies to retail as well. If the front of your store doesn’t tell your brand story or entice someone to walk through your doors, it will not matter how good your in-store environment is because it will remain elusive to your consumers.
The front of your store is the welcome mat. It’s what pulls shoppers in to see what awaits inside. Your front porch needs to be inviting from far beyond the parking lot. In this article, you will learn about two ways to turn your unused outdoor retail space into a new profitable revenue stream, that will pull shoppers in!
Did you know that 26.6 Billion dollars is spent each year on live goods? And, 2.5 Billion of that is spent on the growing trend of food gardens alone. Creating a live goods destination on your front porch is a simple and effective way to make a great first impression that draws customers in and generates a new revenue stream.
At SPC, we have designed and implemented thousands of live goods programs of most every size and type. Here are a few things we’ve learned along the way that have contributed to the success of front porch live good strategies:
When properly implemented, these tactics will transform unused space into a front porch live goods program that will make your store more attractive and convenient for your shoppers.
C-Stores are not exempt when it comes to creating a visually appealing entrance that is welcoming to its customers. In fact, C-Stores have been expanding their product assortment to such an extent to meet customer demands, that they are slowly running out of merchandising space inside their stores. Therefore, it has become more prevalent that C-Stores consider using their sidewalks and islands around the pumps for additional selling space.
At SPC, we have successfully designed and executed outdoor merchandising programs for C-Store chains across North America. Throughout our experiences we have seen time and time again that C-Stores chains who implement an outdoor merchandising strategy benefit in these three ways:
Regardless of the type of retailer you are, there are plenty of ways to utilize the un-used space in front of your stores that you are already paying for. However, as good as any idea may be, if you don’t have the tools to properly execute an outdoor merchandising program it becomes a large undertaking. At SPC Retail, we pride ourselves on being the experts in designing and executing outdoor merchandising programs. Our displays are extremely versatile, easy-to-assemble, durable, and affordable. Many of our customers get decades of use out of our displays, using them year-round, indoors and outdoors.
Check out our blog post: 5 Retail Displays for Outdoor Merchandising