Pop-up Series Part 1

Pop-up Series Part 1

March 9, 2018 All, Series, Strategy
Marketing Your Pop-Up Shop Pop-up stores (or short-term retail locations of large corporate chains or smaller boutiques) are a great way to create buzz for your business Yet your pop-up is only as... Read more
Retail’s Forgotten Space: Vestibules & Front Porch

Retail’s Forgotten Space: Vestibules & Front Porch

March 2, 2018 All, Strategy
Retailers are losing out on the free space just near the entryways of their front doors! We are talking about your store's welcome area, a hot zone for small displays and dump bins that will drive... Read more
Small Product Merchandising Solutions

Small Product Merchandising Solutions

February 21, 2018 Products, Strategy
Small products can mean big revenues for retailers However, it's easy for little merchandise to get overshadowed by larger goods Indeed, small products often languish in dark corners or inside cheesy... Read more
Weather the storms with hair and skin care displays

Weather the storms with hair and skin care displays

February 7, 2018 All, Strategy
In winter, many people struggle with the effects of cold temperatures and dry air The weather outside and the heating systems inside wreak havoc on hair, skin and lips, and some cosmetics make things... Read more
How to Profit This Valentine’s Day

How to Profit This Valentine’s Day

January 31, 2018 All, Strategy, Trends
Valentine's Day is an important holiday that has the potential to help many retailers meet their bottom line Great marketing strategies to get customers through the door aren't enough, however, to... Read more
The Millennial Effect on Independent Garden Centers

The Millennial Effect on Independent Garden Centers

October 11, 2017 All, Series, Strategy
The Millennial Effect on Independent Garden Centers Independent garden centers (IGCs) face plenty of competition nowadays, especially from large chain, big box stores that sell live goods products... Read more
13 Tricks for Eye-Popping Halloween Displays

13 Tricks for Eye-Popping Halloween Displays

October 3, 2017 All, Strategy
Over the decades, Halloween has become an ever-larger cultural event Today, it offers frighteningly elaborate festivities for people of all ages And, for retailers, it's become a weeks-long bonanza... Read more
Build Brand Trust and Loyalty

Build Brand Trust and Loyalty

September 26, 2017 All, Strategy
Building brand trust and maintaining loyalty to that brand is crucial to the long-term success of nearly every type of business Customers must believe that your product or service will consistently... Read more
3 Tips For Activating Your Brand Soul (Video)

3 Tips For Activating Your Brand Soul (Video)

August 9, 2017 All, Resources, Strategy
Garden retailers are not exempt from creating an exceptional shopping experience for their customers Bree Cady, our Retail Brand and Strategy Expert, is sharing with you three actionable tips on... Read more
5 Ways Point of Sale Displays Can Pull in More Traffic

5 Ways Point of Sale Displays Can Pull in More Traffic

June 27, 2017 All, Strategy
As more retail stores have to upgrade their marketing tactics to attract today's shopper, it's clear that the point of sale (POS) is one of the most important pieces for investors and retailers to... Read more

Activate the power of Brand Soul!

Brand Soul is the deeper, more meaningful and personal connection your store has with shoppers. It's the fun, experiential, and magnetic personality of your brand. Learn how to compete and win shoppers in today's highly evolving market place.

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