The Influential Power of Children on Purchasing Behavior

The Influential Power of Children on Purchasing Behavior

October 17, 2017 All, Trends
Believe it or not, children have at least some say in as many as four out of five American household purchases Their impact tends to be especially strong on food and personal care items Kids often... Read more
The Millennial Effect on Independent Garden Centers

The Millennial Effect on Independent Garden Centers

October 11, 2017 All, Series, Strategy
The Millennial Effect on Independent Garden Centers Independent garden centers (IGCs) face plenty of competition nowadays, especially from large chain, big box stores that sell live goods products... Read more
13 Tricks for Eye-Popping Halloween Displays

13 Tricks for Eye-Popping Halloween Displays

October 3, 2017 All, Strategy
Over the decades, Halloween has become an ever-larger cultural event Today, it offers frighteningly elaborate festivities for people of all ages And, for retailers, it's become a weeks-long bonanza... Read more
Rise In Craft Beer Demand and the Impact For Retailers

Rise In Craft Beer Demand and the Impact For Retailers

September 28, 2017 All, Trends
Demand for craft beer continues to rise, a trend which retailers should follow with enthusiasm During 2016, craft beer enjoyed 94 percent growth compared to the year's average This translates into an... Read more
Build Brand Trust and Loyalty

Build Brand Trust and Loyalty

September 26, 2017 All, Strategy
Building brand trust and maintaining loyalty to that brand is crucial to the long-term success of nearly every type of business Customers must believe that your product or service will consistently... Read more
Get the Audience Laughing: Incorporating Humor Into Retail Displays

Get the Audience Laughing: Incorporating Humor Into Retail Displays

September 21, 2017 All, Trends
For many customers, direct selling is a turnoff They want to walk into your store without being pushed to buy anything They also don't want to feel like they are parting with their hard-earned money... Read more
3 Tips For Activating Your Brand Soul (Video)

3 Tips For Activating Your Brand Soul (Video)

August 9, 2017 All, Resources, Strategy
Garden retailers are not exempt from creating an exceptional shopping experience for their customers Bree Cady, our Retail Brand and Strategy Expert, is sharing with you three actionable tips on... Read more
5 Ways Point of Sale Displays Can Pull in More Traffic

5 Ways Point of Sale Displays Can Pull in More Traffic

June 27, 2017 All, Strategy
As more retail stores have to upgrade their marketing tactics to attract today's shopper, it's clear that the point of sale (POS) is one of the most important pieces for investors and retailers to... Read more
Growth in the Global Greenhouse Market: 4 Ways Retailers Can Benefit

Growth in the Global Greenhouse Market: 4 Ways Retailers Can Benefit

June 7, 2017 All, Series, Trends
According to a report published by Markets and Markets, a leading research firm, the global commercial greenhouse market is estimated to be a valued at $1948 billion (as of end of 2015) On top of... Read more
How to Turn Unused Outdoor Space into a Profitable Revenue Stream

How to Turn Unused Outdoor Space into a Profitable Revenue Stream

May 31, 2017 All, Strategy
Take a minute and think back to your grade school English class where the teacher taught you that every paper needs to have a hook, line, and sinker Do you remember how the trickiest part was coming... Read more

Activate the power of Brand Soul!

Brand Soul is the deeper, more meaningful and personal connection your store has with shoppers. It's the fun, experiential, and magnetic personality of your brand. Learn how to compete and win shoppers in today's highly evolving market place.

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