Activating Retail’s Main Players

Activating Retail’s Main Players

September 17, 2019 All, Strategy
Your business is a team effort The process of moving markers and getting first downs, of inching your way towards your profit goals needs everyone Imagine it’s third and goal You have three seconds... Read more
Broken Retail: Storefront

Broken Retail: Storefront

March 25, 2020 Series
The storefront is a retailer's first chance at making a great first impression Research shows that a first impression can impact someone's judgment even when faced with evidence of the contrary To... Read more
5 Ways Retailers Can Generate More Foot Traffic in 2020

5 Ways Retailers Can Generate More Foot Traffic in 2020

February 11, 2020 Strategy
"Traditional retail is dead," everyone says "E-commerce is the future" But this couldn't be further from the truth Despite the explosion of digital, shoppers still favor brick-and-mortar over the... Read more
Innovation in Temporary Retail

Innovation in Temporary Retail

November 5, 2019 Trends
Lasting anywhere from one day to six months, pop-up retail has been a marketing avenue for retailers and brand manufacturers since the early 2000s Since then, pop-up stores, flash retail, or... Read more
How to Integrate Graphics on SPC Displays

How to Integrate Graphics on SPC Displays

October 22, 2019 All, Products
Branding is everything when it comes down to the effective sale of a product As such, the importance of product displays in a retail outlet should never be underestimated From shelf positions and... Read more
How to Give Consumers What They Really Want

How to Give Consumers What They Really Want

September 10, 2019 Strategy
Consumerism is rapidly evolving with the rise of advanced technology and the easy dissemination of information In light of this, marketing and merchandising strategies of brick-and-mortar stores must... Read more
The Basic Principles for Design and Visual Displays

The Basic Principles for Design and Visual Displays

August 27, 2019 Resources
Picture your favorite store Perhaps you're the outdoorsy type who could spend hours in a Gander Mountain moving down the racks of clothes followed by a stroll through the outdoor camping gear Maybe... Read more
Tips for Using Retail Fixtures Effectively

Tips for Using Retail Fixtures Effectively

August 20, 2019 Strategy
The goal of using visual merchandising is to convince your customers to purchase your products or services A large part of your displays will involve using retail fixtures to enhance the... Read more
How to Use Color to Improve Sales In Your Store

How to Use Color to Improve Sales In Your Store

August 13, 2019 Strategy
The link between color and psychology has long been recognized: red, symbolizing danger and excitement; yellow, confidence and wealth; blue, efficient, professional, and dependable Brands use colors... Read more
Adapting to Evolving Consumer Buying Patterns

Adapting to Evolving Consumer Buying Patterns

August 6, 2019 Strategy, Trends
Millennials are projected to overtake Baby Boomers as the primary adult buying group in the United States in 2019 The future of retailing is closely dependent on their ability to market to Millennial... Read more

Activate the power of Brand Soul!

Brand Soul is the deeper, more meaningful and personal connection your store has with shoppers. It's the fun, experiential, and magnetic personality of your brand. Learn how to compete and win shoppers in today's highly evolving market place.

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